William Flaiz

William Flaiz is a digital transformation executive and former Novartis Executive Director who has spent over two decades helping Fortune 500 companies turn fragmented digital ecosystems into revenue-generating machines.

Experience

At Novartis, William developed a unified web strategy spanning 90 countries that projected a 52% reduction in operating costs while navigating GDPR, HIPAA, and pharmaceutical-specific regulatory requirements. At Razorfish, he grew the global performance marketing division from $25M to $50M in two years and scaled SEO services from under $1M to $13M in just 2.5 years.

His work has touched over 150 media properties, 1,200+ enterprise websites, and marketing databases exceeding 500,000 contacts—giving him firsthand knowledge of what actually works (and what quietly fails) at enterprise scale.

Expertise

William holds an M.S. in Information Systems from Drexel University and completed MIT's Applied Generative AI for Digital Transformation certification. He has led MarTech implementations across Salesforce, Adobe Experience Manager, HubSpot, Pardot, Marketo, and Cordial, and has evaluated 50+ MarTech vendors for regulated industries.

His technical depth spans AI algorithm development (building predictive models with 55%+ accuracy), Watson sentiment analysis deployment, and marketing automation platforms that have generated multi-million dollar revenue streams.

Industry Recognition

William has held senior leadership roles at Novartis, Razorfish (SVP, GM), BestReviews (VP), and multiple high-growth startups. His strategies have been implemented and scaled even after his departure—a testament to their durability. He has contributed to publications including There's No Secret Recipe to SEO and Tuning Your Marketing Automation.

Connect

William writes about the realities of digital transformation—the messy middle, the expensive mistakes, and the strategies that actually survive contact with legal, compliance, and IT.