For RevOps · Marketing Ops · Sales Ops

Dedupe, standardize, and fix your CRM data in one pass.

Connect HubSpot, Salesforce, Shopify, Mailchimp, or Klaviyo. CleanSmart handles duplicates, formatting, and missing values in minutes — not Friday afternoons.

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app.cleansmartlabs.com — Clarity Score

Import & Sync

Smart Cleanup

Review & Resolve

Clarity Score

Export

Dataset Clarity Report

HubSpot contacts · cleaned June 17, 2026

↓ Export

SmartMatch™ Merges

171 17%

Duplicates merged by AI

AutoFormat™ Fixes

10,157 ✓

Phone, email, name fixes

SmartFill™ Predictions

847 ↑

Missing values predicted

LogicGuard™ Flags

12 !

Outliers surfaced

📊 Before Cleaning

62%

Data Quality Score

✅ After Cleaning

Data Quality Score

How it cleans

Four cleaning passes, one workflow.

Every pass runs automatically. You review what matters, approve what you trust.

Duplicate Detection

SmartMatch™

Catch duplicates that exact-match misses. "Bob Smith at Acme" and "Robert Smith at Acme Inc." are the same person. CleanSmart finds them.

Bob Smith, Acme Corp + Robert Smith, Acme Inc.

→ Robert Smith, Acme Inc. (merged)

Format Standardization

AutoFormat™

Fix formatting without a single regex. "(555) 123-4567" and "5551234567" become one clean format. Same for names, emails, and addresses.

(555) 123-4567 + 5551234567

→ +1 (555) 123-4567

Missing Value Imputation

SmartFill™

Fill gaps with confidence, not guesses. Predict missing values from patterns in your data. Low-confidence predictions are flagged, not applied.

City: (empty) · ZIP: 90210

→ City: Beverly Hills (98% confident)

Anomaly Detection

LogicGuard™

Flag the records that look wrong. Age 250, wrong digit counts, future birthdays. Outliers are surfaced for your review — never silently deleted.

Age: 250 · DOB: 2031-03-15

⚑ Flagged for review (not deleted)

Then every contact gets checked

Clean is good. Reachable is better.

After the four passes, CleanSmart verifies every email, phone, and address column. Built-in checks on every plan catch invalid and disposable emails, malformed phone numbers, and ZIP codes that don't match their city. Add Contact Verification to confirm individual mailboxes, identify US mobile numbers you can text, and standardize US addresses to USPS format.

How verification works →

With the Contact Verification add-on

EmailMailbox-level deliverability, catch-all risk

PhoneCarrier-confirmed mobile, landline, or VoIP

AddressUSPS-verified, corrected, ZIP+4

The process

Connect. Clean. Done.

Three steps. Everything in between is automated.

Connect or upload

Simply connect your CRM or eCommerce platform, or drop a CSV. CleanSmart detects field types and maps columns automatically — no manual prep.

HubSpot · Salesforce · Shopify · CSV

Clean in one pass

All four passes run in sequence — dedupe, standardize, fill, flag — then every email, phone, and address is verified. Watch real-time progress. Done in a few minutes for most datasets.

10,000+ records in minutes

Review and export

Approve changes, reject what you disagree with. Download a clean CSV or re-import into your CRM. Full audit trail, every time.

You stay in control

In their words

Turning dead contact lists into revenue

★★★★★

"If we could turn just one of these names into a C&I auto-renew subscriber, that's worth more than $500 in LTV."

"CleanSmart has been a valuable resource for me at Cowboys & Indians magazine. We've tried and tried to figure out better ways to collect names, addresses, etc., and most just doesn't get used. So glad there's now an easy, affordable way for us to clean up this data and make a valuable lead list."

Jeremy Reed Vice President / Editor-in-Chief, Cowboys & Indians Magazine