SmartMatch

SmartMatch

AI deduplication that catches what exact-match misses.

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SmartMatch in CleanSmart
How it works

What SmartMatch does

Most tools only catch exact duplicates. SmartMatch uses entity resolution and learned similarity scoring to identify records that refer to the same person, company, or account — even with spelling differences, abbreviations, and name variants.

  • "Bob Smith / Acme Corp" and "Robert Smith / Acme Inc." are the same record. SmartMatch finds them.
  • Handles nickname variants, name inversions, and transposed phone digits
  • Every merge is confidence-scored — you set the threshold
  • Full audit log: who merged what, when, and why

Run your data through SmartMatch

Upload a CSV or connect your CRM. Most datasets clean in under a minute.

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