SmartMatch™
AI deduplication that catches what exact-match misses.
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How it works
What SmartMatch does
Most tools only catch exact duplicates. SmartMatch uses entity resolution and learned similarity scoring to identify records that refer to the same person, company, or account — even with spelling differences, abbreviations, and name variants.
- ✓"Bob Smith / Acme Corp" and "Robert Smith / Acme Inc." are the same record. SmartMatch finds them.
- ✓Handles nickname variants, name inversions, and transposed phone digits
- ✓Every merge is confidence-scored — you set the threshold
- ✓Full audit log: who merged what, when, and why
Part of the four-pass pipeline
Run your data through SmartMatch
Upload a CSV or connect your CRM. Most datasets clean in under a minute.
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