
The column every routing rule wants
Lead routing, account matching, and enrichment all key off the company domain — but exports give you full email addresses and messy URLs instead. This pulls a clean domain out of either, marks the free-mail providers that signal a personal address, and gives you the unique-domain roll-up that shows which companies a list actually contains.
From domains to clean accounts
A domain column is step one; the next problems are the duplicates and variants hiding behind it — three spellings of the same company, two records for the same person. That's what CleanSmart's full pass handles, from SmartMatch dedupe to LogicGuard validation. Meanwhile the company normalizer and CSV dedupe tools cover the free slice of each.