
One phone format, everywhere
The same phone number hides in CRMs as (312) 555-0142, 312.555.0142, and +1 312 555 0142 — three strings your dedupe logic, dialer, and SMS platform treat as three different contacts. E.164 collapses them into one canonical value. This tool converts a whole column at once, using Google's libphonenumber rules for every country's number patterns.
Flagged, never mangled
A value that can't be confidently formatted — a note like "call the office", a number with a digit missing — is left untouched and listed in the issues report. Cleaning a phone column is one pass of a real cleanup: in CleanSmart, AutoFormat standardizes formats while LogicGuard flags the values that don't add up, across every column at once. Run a free check to see both on your own data.