Full Name in, First and Last out
CRM imports want First Name and Last Name; forms and exports hand you one Full Name column. Splitting looks trivial until the real names arrive: Doe, Jane, Dr. Jane Q. Doe, John Smith, Jr., Ana de la Cruz. This tool handles those patterns — honorifics peel off the front, generational and credential suffixes off the back, comma order flips, and surname particles stay with the last name.
Flagged, not guessed
No rule set splits every name correctly — naming conventions differ across cultures, and a single word like Cher has no "last name" to find. Rather than guess, the tool flags those rows for review. That review-before-apply habit is the whole CleanSmart model: every change a pass makes is staged for your approval before you export. The import checker then verifies the split file is ready for your platform.