Most RevOps problems trace back to the data underneath: duplicate accounts, inconsistent formatting, missing fields, and stale records that corrupt segments, automations, and forecasts. This check helps you spot where your data is costing you.
The dimensions that matter
- Completeness — how many required fields are actually populated.
- Consistency — whether the same value is formatted the same way everywhere.
- Uniqueness — how many duplicate accounts and contacts are hiding in your CRM.
- Validity — whether values are physically possible and correctly typed.
CleanSmart measures all four automatically and rolls them into a single Clarity Score. Run a free check on your own data →